Client Testimonials and how they can help your business success.....Marketing Tips 2015

Testimonials:
How to Market Success

Testimonials are not about bragging or tooting your own horn. Sharing your successes with your client base and associates is an essential part of growing your business and your reputation within the community. And a great way to do this is by utilizing testimonials in your marketing efforts. Not only do testimonials get attention, they can also create a sense of confidence in the idea of doing business with you.


The following are a few simple steps for gathering positive feedback from your clients:

• When clients thank you for completing a phenomenal deal, ask them to write a testimonial for you about their experience.
• If they're too busy to write it themselves, write it for them. Then have them simply approve and sign it.
• Make sure you secure their permission to use the testimonial in your marketing efforts.
• Create a file with as wide a variety of testimonials to draw from as possible.

Now it's time to leverage what you've gathered. Dr. Robert Cialdini, best-selling author and nationally-recognized researcher, has analyzed data on this topic and has discovered that the biggest and best testimonials are not always the most persuasive when it comes to increasing business.

Instead, Cialdini suggests that finding the right testimonial, one that your clients can strongly relate to, is much more effective in creating confidence. Cialdini believes that by obtaining testimonials from an array of clients, you'll create a diverse collection of simple, yet effective marketing messages that will hit the specific bull's-eye for each and every potential client.

For example, let's say you were to use a testimonial as part of a direct-mail flyer to first-time home buyers and, in your testimonial, your satisfied clients wrote about how you helped them build the retirement home of their dreams. Although your clients may have raved about your ability in that transaction, the message doesn't fit the specific needs and desires of a first-time borrower. Instead, select from your library of testimonials something that addresses the well-known fears of the home-buying process and how you were able to solve them. Something more like this:
"I was nervous about buying my first home, unsure if I could make the leap from renting to owning. But, thanks to John Real Estate Agent, I'm finally living the American Dream."
 

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Some unique closing gifts & ideas for your clients...

Thank You for Your Business:
Unique Closing Gifts for Your Clients

 

Sometimes, a simple note is not enough to show your gratitude. Housewarming gifts are a great way to remind your clients that you're there for them, long after the paperwork is done. And, like business cards or branded mailers, these gifts are another way to market yourself to potential clients and their referrals. The following are a few great closing gift ideas your clients will talk about to everyone they know:

Decorated Dinnerware – A flock of pottery shops have sprung up across the country where you can paint ceramic pieces from little statues to plates and coffee mugs to giant cookie jars. Register your clients at one of these stores, so they can decorate their own dinnerware. Every time they use these items, they'll think of how you helped them reach their dream of homeownership. For a state-by-state list of these businesses in your area, visit www.paintyourownpottery.net.

Services Directory – If your clients are new to the area, why not compile a directory for them as a unique closing gift. Imagine a book that lists and even maps out all of the restaurants, markets, gas stations, movie theatres or playhouses in their neighborhood. Include business cards from emergency services like a plumber, electrician, landscaper, and handyman and create some outbound referrals. Be sure to brand the book with your contact info because this book just might become their go-to guide for all of their home and entertainment needs.
Basket of Goodies – Instead of the typical basket of fruit many agents give their clients as a closing gift, try something different. Fill a basket with pancake mix, muffin mix, jam, Earl Grey tea or coffee, a couple mugs, a spatula, oven mitts and anything else they might use in the kitchen. Each time your clients cook breakfast, bake a cake, or just relax with a hot cup of coffee or tea in their new home, they'll remember you and the great service you provided.

Memory Mug – Here's a great and inexpensive closing gift your clients will never forget. Take a picture of their new home and add to it their name and the date that they purchased the home. Then put the picture into one of those customizable coffee mugs and give it to your client with a coffee gift card or a pound of coffee, tea, or hot cocoa. Again, you can add your name and logo to the back of the mug, and your clients will think of how you helped them obtain their dream home every time they take a sip.Free Magazine Subscription – Not only do magazine subscriptions make a great closing gift, they're also a great marketing tool. Each month for the next year, your clients will think of you every time they get their latest issue in the mail. Some companies, such as www.magazineclosinggift.com, will allow you to add your name, logo, or even a message to the magazine subscription of their choice. Many subscriptions are less than $20, so it's inexpensive too. During the transaction, try and learn about your client's interests and hobbies. This will show them how much you care, and it will help you select the right magazine subscription as well. 

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What business professionals should know about Twitter... Tips for everyday users....

 

The rules of marketing remain constant, but the media has changed drastically.Consumers have adopted social media quickly, with Twitter growing faster than most. But don't just open a profile and start tweeting! Here are six ways you can optimize your Twitter strategy for maximum business attraction:

• What's In A Name? Choose your Twitter ID carefully–make it memorable and appropriate for doing business. Your own name is always a good choice. Make sure email and social media user names are similar to avoid confusion. Upload your photo, too: Profiles with photos on average have 10 times more followers.

• Wash, Rinse, Retweet. When you embed outside photos, links, and videos into your tweets the likelihood of getting retweeted, attracting more followers, or getting a call goes up exponentially: 19 percent of all tweets have links, but 57 percent of those get a retweet. Also, asking for retweets with "pls RT" or "please RT" or "Please Retweet" scores 50 percent of the time.

• Verbs–That's What's Happening. "The Science of Twitter" webinar from HubSpot says verbs and adverbs get far more retweets than nouns or adjectives.

• Hashtag Heaven: Hashtags make tweets searchable. Make sure to incorporate real estate terms into your hashtags: #RealEstate, #Realtor, #RE, and #NYRealEstate (or whatever state of the Union) work best.

• Your Ad Here. You want as much organic traffic as possible, but inexpensive Twitter ads can help you target leaders and key demographics for your tweets. Check Twitter for Business for details.

• Rules of Engagement. People refer to Twitter as a "micro-blog" for good reason, and many of the same rules apply. Post too seldomly and you'll lose readership, post too much and lose engagement. Most retweets occur between 3-5 p.m. EST; readership declines by 50 percent after the third tweet in a single day, regardless.

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How Baby Boomers can benefit from Reverse Mortgages by generating more income during retirement....

 

 

Baby Boomers Retire
Reverse Mortgages Gain Popularity

 
 
Born between 1946-1964, the generation known as the Baby Boomers will begin to retire in large numbers, substantially shrinking the labor force in the US. As a result, Social Security, Medicare, and other government programs will be significantly affected over the next several years. In fact, the Social Security Advisory Board (SSAB) estimates that, by 2030, about 20% of the American population will be 65 years old or older.

With rising costs of living and a dwindling budget to accommodate the elderly and disabled, we will see increased usage of the reverse mortgage. This loan allows equity to be taken out of the home to meet day-to-day expenses, and was designed in the late 1980s to help those who owned property, but lacked sufficient income to live on. However, there are benefits and disadvantages to be considered before going into this type of loan.

In most loan scenarios a home will go into foreclosure if payment is not made. If payments are made, the debt decreases and equity increases. The opposite holds true for a reverse mortgage; equity is taken out of the home to sustain the family, causing debt to increase while equity decreases. There is an exception - if the actual value of the home increases, less equity will be lost overall.

Most reverse mortgages are set up so there is no monthly payment as long as the owner resides in the home. There are no minimum income requirements, and the money can be used for any purpose. Equity disbursed from this type of loan is tax-free. Depending on the type of plan, reverse mortgages will usually allow the owner to retain the title to the property until they have lived in a different residence for 12 months, sold the property, died, or the end of the loan term has been reached.

On the flip side, reverse mortgages can be more costly than a normal equity loan. Interest is added to the principal balance each month, and the amount of interest owed is compounded over time. The interest will not be tax deductible until the loan is paid off, in part or in full. Also, since the reverse mortgage uses equity in the property, this constitutes a loss of assets one could pass on to heirs.

The Federal Trade Commission warns of abuse with this type of loan, as they have received reports of predatory lenders taking advantage of the elderly. It is best for the individual interested in a reverse mortgage to research and obtain counsel from reputable sources.* HUD does not recommend consulting an estate planning service to obtain a referral to a lender. HUD provides this information free to the public. Even if the home loan was not originally an FHA loan, the reverse mortgage can be federally secured.

*Visit the HUD page on this subject at http://www.hud.gov/offices/hsg/sfh/hecm/rmtopten.cfm, consult AARP (American Association of Retired Persons) at http://www.aarp.org, and the National Center for Home Equity Conversion at http://www.reverse.org.

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"Why are First Impressions so important? Things you should know today to be more successful......

Director of First Impressions
Using Voicemail to Start Off Right

 

Have you ever stopped to consider how many times a new prospect gets your voicemail before they have a chance to speak directly with you? Your voicemail greeting provides an excellent opportunity to create a first impression that can have an enormous impact on whether people decide to use your services. It can also be used as a dynamic marketing tool.

If the first time you called a CPA, Financial Planner, or Real Estate Agent, you heard a voicemail greeting that was energetic, educational and professional, wouldn't that set the proper tone for the rest of the relationship? Very few people take into consideration the full potential of the voicemail greeting!

Here are some suggestions for creative use of your voice message:
 
Leave your schedule for the day, including the time of day you can be expected to return calls.
Most people don't mind leaving a voicemail message if they know when you will be returning the call. This shows that you are very professional, organized, and busy in your daily practices. It makes it crystal clear that you've taken the time to structure your day.

Assess what would be important to a prospect that is calling you for the first time.
What would they want to know about you? What would they want to know about your profession? If you seek to teach in every interaction and form of communication that you have with people, you will be wildly successful regardless of what business you are in. If you are a Real Estate Agent, discuss the market trends in your local community over the past 30 to 60 days. If you are a CPA, share any new or potential changes in tax laws that might be hot topics in the news.

Use your voicemail greeting to promote philanthropic activities.
Announce activities you are involved in with your church, school district, clubs or other organizations. This creates a lasting impression that you are deeply rooted in the community.

Give people optional ways of communicating with you.
Provide your email address. Leave an alternative contact should they require immediate assistance, and be sure they know how to bypass the message and transfer to another extension within your system. 

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" VA 100% Financing, Native American Direct Loan Program for Veterans (NADL), IRRRL Streamline VA Refinancing"

 About VA Loans

VA helps Service members, Veterans, and eligible surviving spouses become homeowners. As part of our mission to serve you, we provide a home loan guaranty benefit and other housing-related programs to help you buy, build, repair, retain, or adapt a home for your own personal occupancy. VA Home Loans are provided by private lenders, such as banks and mortgage companies. VA guarantees a portion of the loan, enabling the lender to provide you with more favorable terms.

VA Loan Types

Purchase Loans help you purchase a home at a competitive interest rate often without requiring a down payment or private mortgage insurance. Cash Out Refinance loans allow you to take cash out of your home equity to take care of concerns like paying off debt, funding school, or making home improvements. Learn More
Interest Rate Reduction Refinance Loan (IRRRL): also called the Streamline Refinance Loan can help you obtain a lower interest rate by refinancing your existing VA loan. Learn More
Native American Direct Loan (NADL) Program: helps eligible Native American Veterans finance the purchase, construction, or improvement of homes on Federal Trust Land, or reduce the interest rate on a VA loan. Learn More

Eligibility Requirements

Your length of service or service commitment, duty status and character of service determine your eligibility for specific home loan benefits.
Purchase Loans and Cash-Out Refinance: VA-guaranteed loans are available for homes for your occupancy or a spouse and/or dependent (for active duty service members). To be eligible, you must have satisfactory credit, sufficient income to meet the expected monthly obligations, and a valid Certificate of Eligibility (COE). Learn More
Interest Rate Reduction Refinance Loan (IRRRL): The IRRRL is a "VA to VA" loan, meaning it can only be done if you have an existing VA guaranteed loan on the property. The IRRRL is generally performed to lower the interest and reduce the monthly payment on the existing VA guaranteed loan. Learn More
Native American Direct Loan (NADL) Program: The NADL program helps Native American Veterans purchase, construct, improve, or re-finance a home on Native American trust lands. Your tribal organization must participate in the VA direct loan program. You must have a valid Certificate of Eligibility (COE). Learn More
Adapted Housing Grants: VA helps Veterans with certain total and permanent disabilities related to your military service obtain suitable housing with either a Specially Adapted Housing (SAH) or Special Housing Adaptation (SHA) grant. Learn More

How to Apply

Purchase Loan & Cash-Out Refinance: VA loans are obtained through a lender of your choice once you obtain a Certificate of Eligibility (COE). You can obtain a COE through eBenefits, by mail, and often through you lender. Learn More
Interest Rate Reduction Refinance Loan: A new Certificate of Eligibility (COE) is not required. You may take your Certificate of Eligibility to show the prior use of your entitlement or your lender may use our e-mail confirmation procedure in lieu of a certificate of eligibility. Learn More
Native American Direct Loan (NADL) Program: First, confirm that your tribal organization participates in the VA direct loan program. NADL loans are obtained through a lender of your choice once you obtain a Certificate of Eligibility (COE). You can obtain a COE through eBenefits, by mail, and often through you lender. Learn More

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For Maximum Email Productivity, Try These Tips

 
You sort through your personal snail mail, why not your email?

Email is both a blessing and a curse, and in many ways, it's become today's to-do list. In "Work Smarter, Rule Your Email," published by Harvard Business Press (HBR.org), author Alexandra Samuel shares top email productivity tips. By instructing your email client to follow rules, filter and sort, you can place priority emails where you need and want them, and handle the rest later.

Here are just few ways you can use sort and filter rules to get the most out of email:

1. Create a folder labeled "Not quite junk mail" and instruct your server to filter in any emails with bulk-mail phrases like "to unsubscribe click," "please unsubscribe," "sale," and "deal." Then, sort through this folder at your leisure.

2. Setup your smartphone to receive forwarded emails. Then create a rule to forward only very important emails, say, from certain senders or with certain subject lines, as a text message when they arrive. Here's the forwarding address set-up for major carriers:

Sprint: T-Mobile: Verizon: Virgin Mobile:

phonenumber@messaging.sprintpcs.com    phonenumber@tmomail.net    phonenumber@vtext.com    phonenumber@vmobl.com

3. Sort for VIPs. Scared of missing an email from your VIPs? Set up a filter, placed at the very top of your rules list, to bypass all other rules and highlight emails from your boss or other very important people.

4. Setup multiple email addresses for multiple purposes. When signing up for newsletter subscriptions or purchasing items online, use a different email address than your personal address for correspondence. Off the bat you'll know which folder you want to check ASAP! 

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Insurance Insights Is Your Roof Covered?

Most people don't read too deeply into their homeowner's insurance policies, especially when it comes to the roof. Most of us expect that, if the roof were to sustain damage from a storm or other event, our insurance will pay the costs to repair it (minus the deductible, of course).

But that's not necessarily the case. Insurance carriers have moved to an underwriting approach that, while it tends to keep premiums down, can lower the total amount available for roof repairs in the event of a claim. This method is called "actual cash value."

Here's how it works: A roof needs to be replaced every 15 to 20 years, making roofs a depreciating asset. From an accounting perspective, their cash value is highest when they are new, and they gradually decrease in value through wear and tear. An old roof is simply less valuable than a new roof because replacement is both nearer and inevitable.

If your homeowners insurance uses "actual cash value" method rather than "cost to replace" method to calculate a claim, depreciation will be deducted from your settlement amount, resulting in lower compensation from the insurance company in the event of a claim. While the upside of this is a lower monthly premium, the downside is that if you're not putting something in savings to replace your roof, you could eventually be stuck covering the rest of the repairs yourself.

It's worth a quick call to your insurance agent to double-check your coverage and make any appropriate adjustments.

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The Race for Equity Choosing the Right Loan Program

Those who take property ownership seriously often look for options to build equity at a faster pace. An aggressive approach is to  select a 15-year loan program over a 30-year mortgage. A 15-year loan works well for home buyers budgeting time and  money, those who are possibly looking forward to a debt-free  retirement, or those who plan to upgrade to a larger home  within 15 years. But this requires a sincere commitment to  making substantially larger monthly payments. Provided the homeowner can afford the financial commitment of a 15-year loan, they will pay significantly less money in  interest simply because the life of the loan is spread over  a shorter period of time. This will result in a smaller tax  deduction over a shorter period of time. However, they need to be aware that unless they are extremely financially  secure, even a minor setback can have a tragic impact on their ability to make mortgage payments on time and in full.  The bottom line is that it's probably not a good idea to put all available cash into a mortgage payment and lose any hope of a financial cushion in the event of emergency. A less vulnerable approach is to consider making principal prepayments on a 30-year loan, or to invest the extra dollars into another type of asset accumulation account. Here the  compelling question is, is it better to take the risk of a non-guaranteed investment, or bank on the guaranteed savings on mortgage interest? Making prepayments on a 30-year loan is often deemed to be the safer route, and the borrower can make the extra  payment when they want to, rather than through obligation.  If the homeowner has made less than a 20% down payment,  principal prepayment offers them the ability to have their loan reviewed by the lender for the purpose of removing any private mortgage insurance payment (PMI) earlier than expected. First, the borrower needs to discuss prepayment procedures  with their lender, and take into consideration whether there is  any prepayment penalty associated with their financing before initiating prepayments. They should also note that principal  prepayment reduces mortgage interest, which is tax deductible. Depending on what their tax bracket is, this may or may not be  beneficial to them. If the extra money is invested in some other vehicle, the earnings will be reduced by taxes (unless the money goes into a tax-exempt fund).  The borrower should compare the mortgage rate to the rate of return on another type of investment, and decide if it makes more sense on an after-tax basis to invest the extra money somewhere else and have  the ability to liquidate those assets if necessary. Bi-weekly mortgage plans are another option for building equity at  a faster rate, but consumers should be wary of companies that ask for a setup fee and monthly charges. The most important thing  to note is that each client has different goals. These are just a few  options for building equity. WWW.TRIADLENDING.COM

Should You Automate Your Social Media Posts?

 
Any doubts regarding the effectiveness of social media for generating new listings and buyers were dispelled long ago—and a recent poll from The News Funnel found that 98 percent of agents have adopted social media in their marketing mix.

With the explosion of social media comes a host of complimentary social media automation tools.

While these tools are great timesavers, you won't want to lose sight of the real-time social aspect of social media. In fact, a balanced approach of automation and engagement is the best strategy.

So how do you take advantage of technology and engage, real-time?

STEP 1: Automate a few of your posts per week with applications like Hootsuite or Post Planner that can free up time for more selling and less marketing. Just plan and write your posts, then schedule them for the coming week. Your effort on Monday morning could pay off for the entire week.

STEP 2: Like or follow and comment on those posts, as well as post one or two "on the fly," perhaps in response to others' live posts each week. Continue to engage with comments from any contacts or friends who follow you.

Remember that social media is supposed to be social! Automate posts for marketing efforts, and then add a human touch with your real-time engagement. 

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Lead Follow-Up Campaigns
Never Give Up On a Lead!

 

You might wonder, "When is a lead no longer a lead?" A lead is always a lead until the person tells you to stop calling. The key to success in sales is professional persistence. Take time to earn the loyalty of prospects by showing them that you add more value to the equation than anybody else in your field. One critical element to remember about a successful lead follow-up campaign is that it should be easy to implement.

Build a series of letters (i.e., templates) and load them onto your computer. With a few clicks of your mouse, you will generate an outbound correspondence that encompasses your prospective client list and helps them realize that you are sincerely interested in working with them. You must leave an indelible imprint in their mind, which will give you a competitive edge if they have not yet decided with whom they will work. You must rouse prospective clients to wonder:

"What will I miss out on if I don't work with this person?"

Once you motivate the prospect to ask that crucial question, your battle has been won. How can you prompt prospects to ponder this question? It's simple: Teach them! People instinctively want to learn, especially when it comes to "big ticket" transactions like purchasing real property and financing homes. The more you teach them, the more they will want to work with you, so it is important to establish yourself as a consultant.

Many subtle changes occur regularly during real estate transactions that can make buyers feel vulnerable and anxious. They're filled with all types of questions and they look to you as the expert. How do you read an appraisal? What are key components of a home inspection report? What are the various non-recurring fees associated with buying a home? What is tax deductible during the loan process? What are some characteristics to look for when selecting a skilled real estate agent? The list never ends. Draft documents that address consumers' concerns before they even ask.

By maintaining contact with your prospects on a weekly basis using a drip campaign that contains valuable educational material, you will have made yourself invaluable to them. You'll be amazed by how much your conversion ratio from prospect-to-client will skyrocket! 

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The Fine Art of Referrals

 
"Just asking" for referrals doesn't work for everyone. Follow these simple tips to make getting referrals easier.

Start here. Getting new business from new business is up to seven times more costly than getting new business from existing customers, according to data by 3D Issue. Make sure your existing clients are the first place you go for new business—you can do this by staying in touch on a regular basis to ensure they think of you first!

Be consistent. Make sure to block time each week for calls, follow ups, social media posts and marketing. This will keep your pipeline from gushing one month and trickling the next. Get training on marketing and learn the ropes on one strategy at a time—for e.g., social media, seminars, or postcard marketing—before moving on to the next.

Create a system. If you treat clients to a mind-blowing experience, you may never even need to ask for referrals. Automate or delegate as many rote business activities as possible, so you can spend time developing your new business ideas.

Be tactical. Create specific opportunities for referrals:

• Hold a topical webinar or "Lunch and Learn," and ask clients and referral partners to invite their contacts.
• Let clients know it's fine to forward your newsletters to friends and family.
• Focus on a niche market—when you become known for specifics, referrals are almost a given.

Don't be discouraged if you don't see immediate results. Generating reliable referral streams isn't difficult—it just takes time and patience.

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Finance of America- "Home Financing Made Simple"

Double Your Productivity with 1 Simple Trick

 
Do you dread replying to emails because they take too much of your time? Do you put off giving your staff or clients feedback because you fear typing out pages of text? Do you realize it's often easier to call someone on the phone, but fear losing your workday tied up in chitchat?

If you answered yes to one or more of the above, try something different: record your messages! With a headset and an easy to use audio recording app (or even the voice recorder feature on your smartphone), you can record voice replies to all of these scenarios and more, and then simply email the files with short intro notes. You can deliver the same amount or more information than you intended to write with only three to four minutes of audio.

Audio replies can also help you avoid miscommunication in the tone of your messages, which can frequently happen with emails. You'll also appear more personal and engaging. Best of all, the complex email-writing tasks will become a thing of the past. And because you can record from practically any device, you'll save a tremendous amount of talking time.

So, say it with audio and reclaim your day with one of these helpful software solutions:

Vemail - Automates the task of recording and emailing on your PC or Windows phone. $30
Audacity - Audio recorder makes exporting files easy. Mac and Windows. Free
Easy Voice Recorder - Record any sound and email it instantly. Android. $3.99
(iPhone users: The built-in Voice Memos application already allows you to email or text your recordings.)

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I provide lending solutions for purchasers of primary, secondary and investment properties located in North Carolina. I also work with current homeowners in need of refinancing primary, second homes, investment properties.

"Putting Customers First" is our motto. We pride ourselves on providing superior customer service and creating satisfied customers. We work hard to satisfy the mortgage needs and exceed the expectations of our customers. Lower mortgage costs through cutting-edge mortgage origination technology our customers save money and close their loans quickly because we employ the most advanced mortgage technology available. In a rush? We welcome you to try our mortgage calculators! The Internet, advanced mortgage processing software, and automated mortgage underwriting systems are coordinated to speed the mortgage process and deliver the best rate and terms. Highest Quality Mortgage Services (HQMS) from mortgage processing and underwriting, to loan closing and funding, our expert mortgage staff will efficiently expedite your entire transaction. We'll keep you informed every step of the way. We're committed to building rewarding, long-term customer relationships. With that in mind, you'll receive the highest quality mortgage services. Meeting Every Challenge we rapidly respond to new opportunities made available in today's dynamic mortgage markets. As a result, the requirements of our mortgage customers are consistently met through mortgage underwriting flexibility and delivery of unique mortgage programs. We often identify niche mortgage programs that are essential to satisfying individual mortgage customer needs.

Specialties

• Residential
• Relocation
• Condos/Townhomes
• Luxury Homes
• REO/Bank Owned
• Investment Properties
• Short Sales
• Vacation/Resort Properties
• Oceanfront/Investment
• Self Employed Borrowers

"The mission of Finance of America Mortgage is to be America’s preferred choice for home financing options by being the industry leader in responsible lending."