Should You Automate Your Social Media Posts?
Any doubts regarding the effectiveness of social media for generating new listings and buyers were dispelled long ago—and a recent poll from The News Funnel found that 98 percent of agents have adopted social media in their marketing mix.
With the explosion of social media comes a host of complimentary social media automation tools.
While these tools are great timesavers, you won't want to lose sight of the real-time social aspect of social media. In fact, a balanced approach of automation and engagement is the best strategy.
So how do you take advantage of technology and engage, real-time?
STEP 1: Automate a few of your posts per week with applications like Hootsuite or Post Planner that can free up time for more selling and less marketing. Just plan and write your posts, then schedule them for the coming week. Your effort on Monday morning could pay off for the entire week.
STEP 2: Like or follow and comment on those posts, as well as post one or two "on the fly," perhaps in response to others' live posts each week. Continue to engage with comments from any contacts or friends who follow you.
Remember that social media is supposed to be social! Automate posts for marketing efforts, and then add a human touch with your real-time engagement.
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