"Tips for the Real Estate and Mortgage Professional"

How to Stand Out from the Crowd Marketing 101 The purpose of marketing is to obtain mental real estate.  Competition is fierce these days, as consumers are bombarded with distractions from every direction. How can you make sure that your message is heard and remembered? Communication is Key    Whether it's a company brochure, a newsletter, or a flyer, the idea is the same. You are trying to attract the reader's attention! When you create a company brochure, produce something that's compelling. Remember, your brochure will be competing with a mountain of magazines in the waiting room. Don't hand  out a standard overview of your company, with a look and feel  that mirrors everything else in your industry. Create something that  will "wow" the reader and help you stand out from the crowd. Newsletters are a popular marketing tool, but their effectiveness  depends upon their content. Rather than producing a lengthy  piece that prattles on about your business, try to provide brief bits of interesting information. Give the reader general news and  tips they can use, or at least share with co-workers around the water  cooler. Success stories are an especially useful communication  device. Select a difficult transaction you've completed which had a  great outcome, and use it to indirectly illustrate your talents to your customers. Utilize Your Database   Your client database is the most valuable resource you have. Do you use it to its full potential or is it merely a repository for data from past transactions? Each contact within your database should be classified as either an  active or passive lead.  Active leads are those who are about to make a decision,  and they should be contacted frequently. Rather than calling a client to ask if they're ready to commit, try calling to provide them with information  instead. Tell them about an additional feature of the item you've discussed,  or bring up a different product for their consideration. Perhaps you have a  special offer that might interest them. By contributing something of  value to the conversation, you're able to touch base and further establish  your worth as a resource.  Marketing has never been more challenging than it is today. Make the most of the communication opportunities you have, and you'll reap the benefits for  years to come. WWW.TRIADLENDING.COM  Pre-Qualify Here