How to use Personal Note Cards effectively to generate more referrals....

Personal Note Cards
Send Out the Personal Touch

 
The business professional with the most friends WINS! Period. The formula for success is that simple.

The power to attract people is what gauges success. The more people consider you a friend and a business professional, the greater your potential for success. Your existing client base, if managed properly, can become your most treasured outside sales force for referrals, the champions of your cause.

Your style of marketing to these people will profoundly impact their impression of you. I firmly advise implementing a personalized, hand-written note campaign. It's quite simple: Two cards a day and 10 a week equal 520 notes per year. That's 520 subtle yet powerful marketing opportunities for a very small investment on your part.

It's important that these personalized cards don't mention anything about your business, nor should they contain a business card. Never send them in an envelope with your company name and logo. You wouldn't send your mother or cousin holiday greetings with your business card or company logo. Likewise, if your goal is to create a multitude of friendships, then why jeopardize them by sending business information to a prospective client?

Here's the drill: Purchase several boxes of blank, inexpensive note cards. Place two blank cards on your desk every morning. Sometime throughout the day, perhaps at lunch, during a break or while on hold for a business phone call, grab a card and write that personalized note to someone in your database. You'll find it most helpful to have your database open when you are ready to draft that note. You might write, for example:

Hi Joe,

I've been thinking about you. Did you catch that Dodger game last night? It went into the 11th inning. Sure was exciting! I hope that you and your son are both doing well. Perhaps we can all go to a ball game sometime this summer and enjoy each other's company. Let me know if that would work for you.

Sincerely,

Your Name

That note doesn't say "business," it says "friend." Remember, two cards a day and 10 a week equal 520 a year. Ask yourself this: If you reached out 520 times a year to people you know with a friendly note, how many more transactions would be referred to you as a result? 

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How to farm your existing client data base....Orphaned Clients and ideas to bring their business back to life....

Amp Up Your Database
How To Capture "Orphaned" Clients

 

Since the housing crisis began back in August 2007, over 400,000 Realtors have "left the building." One reason for this, according to Lawrence Yun, National Association of Realtors Chief Economist, is that many who flocked to the industry for a quick buck around five years ago have left the business to pursue the same elsewhere.

But there are many different reasons people leave the business—from relocation to retirement—so who's looking out for all those former clients now?

The one who keeps in touch with them is the one who will win their future business.

Follow these easy steps to capture these potential clients:

1. If an agent is leaving or has left the business, ask if he would be willing to leave his clients in your care. If his answer is yes, ask if he would vouch on your behalf with an introduction letter. Volunteer to create this intro marketing piece yourself, or it may never happen. Then before he leaves, ensure to collect his list of database contacts either on a spreadsheet or out of his contact management system.

Alternatively, if you're part of a real estate brokerage, ask your broker for a list of "orphaned" accounts and database contacts.

Add them to your contact management system and start a marketing campaign to this group.

2. Send your introduction letter, explaining to this new group of clients that their former agent has left the business, that you'd like to keep in touch with them, and that you'll be calling in a few days to say hello.

3. Follow up with a phone call as promised to obtain an idea of their status, and request permission to gather their email address to keep them up-to-speed on what's happening in local real estate. This will also be their permission to be added to any sort of email marketing campaigns.

If anyone is going to add a slew of new names to their database by following up with these clients—while reaping the future income and referrals they can bring—shouldn't it be you? 

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Need Financing to Purchase a New Home? Refinance an Existing Home? Investment Property? About us & our Products...

About Us

Putting Customers First We pride ourselves on providing superior customer service and creating satisfied customers. We work hard to satisfy the mortgage needs and exceed the expectations of our customers. Lower Mortgage Costs Through Cutting-edge Mortgage Origination Technology Our customers save money and close their loans quickly because we employ the most advanced mortgage technology available. In a rush? We welcome you to try our mortgage calculators! The Internet, advanced mortgage processing software, and automated mortgage underwriting systems are coordinated to speed the mortgage process and deliver the best rate and terms. Highest Quality Mortgage Services From mortgage processing and underwriting, to loan closing and funding, our expert mortgage staff will efficiently expedite your entire transaction. We'll keep you informed every step of the way. We're committed to building rewarding, long-term customer relationships. With that in mind, you'll receive the highest quality mortgage services. Meeting Every Challenge We rapidly respond to new opportunities made available in today's dynamic mortgage markets. As a result, the requirements of our mortgage customers are consistently met through mortgage underwriting flexibility and delivery of unique mortgage programs. We often identify niche mortgage programs that are essential to satisfying individual mortgage customer needs.

Specialties

• Residential
• Relocation
• Condos/Townhomes
• Luxury Homes
• REO/Bank Owned
• Investment Properties
• Short Sales
• Vacation/Resort Properties
• Oceanfront/Investment
• Self Employed Borrowers

 

Certifications
 
I have extensive knowledge and experience in the following areas of mortgage lending:

 1). Conventional Home Financing- If you are purchasing or refinancing a primary home, 2nd Home or Investment property i have the expertise and lenders to meet all your needs. Conventional financing for borrowers with a loan balance of 417,000 or less, we have many financing options to satisfy our clients. Examples are 10yr, 15yr, 20yr, 25 yr and 30 year terms.

 2). Emerging Markets- This category includes FHA, VA and USDA financing just to touch on the major loan types. In particular, I would like to focus on USDA since this category has in the past been given a low amount of business. In part, due to bad experiences from past loan origination. During the initial introduction of this loan category(1992) loan closings were done directly with USDA and closings where long and paper intensive, today that has all changed. USDA is very similar to FHA in that I can electronically get an approval within the same day. Many of the underwriting rules that apply to FHA do not apply to USDA making this loan very flexible in all categories, including, credit, assets,employment, appraisal and property. My responsibility is to effectively interview your customer to find the right loan for them. While FHA and VA still remain the most popular, USDA is a hidden jewel in the mix of Emerging Markets today.

 3). Jumbo Loans- The volatile market has disrupted this loan market recently. While many loan originators found it hard to find an investor to purchase these loans, Gateway Mortgage which closes over 95 billion dollars worth of loans each year makes my job easy. I have the resources and the portfolio of lenders and appraisers to meet the home financing needs of every discerning buyer. I understand the needs of this category of customer, which will help with future referrals for both of us. Whether they are purchasing a 500,000 property or a 2,000,000 let me be your one stop source for Jumbo!

 4). Investment Properties- You may have a client that needs a 2nd Home, Condo, Condotel, Investment Property for Rental, Lot Loan. I can cover each of these categories with no problem, whether your clients are looking for a vacation beach property, ski resort condo or a condo for the college student, let me be your source. I have over 50 lenders at my finger tips with direct lending capability.

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Your Credit File " Credit Scoring by Fico and its Power"

Credit Bureau FICO scores range from 300 to 850 and their purpose is to predict the likelihood of how a person will handle their credit obligations.  The higher the score, the lower the perceived risk and therefore, the lower the interest rate you will be offered.  Five factors generally go into producing a credit score: Overall Payment History, Balances Outstanding vs. Credit Limits, Length of Credit History, Mix of Credit Use and New Credit Inquiries. Like a thumbprint, no credit score model is exactly the same. Each credit score model has a slightly different formula for weighing credit score factors. The credit bureau can use dozens of different credit score models based on the requirements of different lenders. As an example, a mortgage lender may use a different scoring model than an auto lender because they each place importance on different factors.Though your scores may vary, they're all based on information in your credit reports. So focusing on what's in your reports could help you build your credit overall. While FICO is the most famous, there are several other versions and providers of credit scores, such as VantageScore, NextGen, BEACON and EMPIRICA. Some scores are directly developed by credit bureaus, while others are developed by outside companies. This can be very confusing to the average consumer who is shopping for a home or a car to purchase. Hypothetically, the consumer could go to multiple dealerships or multiple lenders and see all different credit scores from each one.


How you pay your creditors is one of the most important factors and make up about 35% of the credit score, but just behind it come balances verses credit limits, which makes up about 30% of the score. The higher your balance is in relation to the credit limit, the more adversely your score will be impacted.  It is usually better to have several small balances spread over several cards than one large balance on one maxed out card. The length of time a person has held credit is another factor which makes up around 15% of the score.  Basically, a borrower who has a long credit history without past late pays will not be as adversely affected by suddenly having one 30 day late payment as a person who has a shorter credit history and suddenly has a 30 day late.  However, also think about this....let's say a borrower has a 20 year credit history with no late payments and has always managed their credit cards, but suddenly their credit card balances are on the way up and then a late payment occurs. This scenario would probably adversely affect their credit score severely as it could indicate the person is having difficulty paying their bills and is borrowing to keep afloat. 

Summary
 

Because there are hundreds of credit scores that measure many different probabilities, consumers generally do not need to be overly concerned with the type of score or even their number. It's also important to note that your credit score is a variable which can change every time your credit report changes. For these reasons, monitoring changes within a single score over time can be a better way to gauge your overall credit health. Best of all, it's always free to check your credit score with the big 3 credit bureaus annually. In this way, you can access your score as often as you want and always have a consistent baseline to better understand how your score is changing.

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Win the War Against Clutter
Streamline Your Workspace

 

As the saying goes, "A cluttered desk is the sign of a cluttered mind." How can prospects or clients have any faith in your ability to work on their behalf, if they see a desk overflowing with paper? Or, in this computer age, if they visit your office and watch you spend valuable time sifting through emails and folders, trying to locate pertinent information regarding their account?

To the client, a lack of organization projects a negative image. It symbolically waves a distress flag, which could cause them to run in the opposite direction. Take some basic steps to alter the appearance of an overcrowded, unorganized work environment and help fend off clutter.

If you have an assistant, delegate some of your responsibilities to free up some of your time. Remember, "No man (or woman) is an island." For your purpose, that means mail can be opened and prioritized by an administrative assistant, while you tend to other business. Some bosses even arrange for their office assistant to have access to their email inbox.

If you work alone, then you must handle every facet of your business. Schedule a consistent time each day for opening both mail delivered by the post office and email, and respond immediately whenever possible to get it off your plate. File correspondence systematically so you know exactly where to find it in the blink of an eye. Record notes on a hand-held recorder to follow up on loose ends.

Author and efficiency expert Maria Gracia offers simple organizing solutions.* She says regardless of your business stature, whether management, sales staff or administrative assistant, better organization saves time and increases productivity.

Garcia notes the importance of learning to say "no." Some people extend themselves beyond reason, then fall short and appear inadequate. But time, like office space, can become cluttered or overburdened, especially for Real Estate professionals, lenders and others who rely on networking as a means of advancing their businesses.

She also advises her readers not to feel obligated to say "yes" to everyone who asks for a favor. In other words, don't over-commit. Be selective when it comes to volunteering time and energy. You can offer to assist with a small portion of a project, but don't agree to organize the entire event. And, if you're truly in a time crunch and can't possibly help, politely, but firmly, just say "no." That will earn you greater respect as someone who can organize time and space.

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