Should You Automate Your Social Media Posts?

 
Any doubts regarding the effectiveness of social media for generating new listings and buyers were dispelled long ago—and a recent poll from The News Funnel found that 98 percent of agents have adopted social media in their marketing mix.

With the explosion of social media comes a host of complimentary social media automation tools.

While these tools are great timesavers, you won't want to lose sight of the real-time social aspect of social media. In fact, a balanced approach of automation and engagement is the best strategy.

So how do you take advantage of technology and engage, real-time?

STEP 1: Automate a few of your posts per week with applications like Hootsuite or Post Planner that can free up time for more selling and less marketing. Just plan and write your posts, then schedule them for the coming week. Your effort on Monday morning could pay off for the entire week.

STEP 2: Like or follow and comment on those posts, as well as post one or two "on the fly," perhaps in response to others' live posts each week. Continue to engage with comments from any contacts or friends who follow you.

Remember that social media is supposed to be social! Automate posts for marketing efforts, and then add a human touch with your real-time engagement. 

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Lead Follow-Up Campaigns
Never Give Up On a Lead!

 

You might wonder, "When is a lead no longer a lead?" A lead is always a lead until the person tells you to stop calling. The key to success in sales is professional persistence. Take time to earn the loyalty of prospects by showing them that you add more value to the equation than anybody else in your field. One critical element to remember about a successful lead follow-up campaign is that it should be easy to implement.

Build a series of letters (i.e., templates) and load them onto your computer. With a few clicks of your mouse, you will generate an outbound correspondence that encompasses your prospective client list and helps them realize that you are sincerely interested in working with them. You must leave an indelible imprint in their mind, which will give you a competitive edge if they have not yet decided with whom they will work. You must rouse prospective clients to wonder:

"What will I miss out on if I don't work with this person?"

Once you motivate the prospect to ask that crucial question, your battle has been won. How can you prompt prospects to ponder this question? It's simple: Teach them! People instinctively want to learn, especially when it comes to "big ticket" transactions like purchasing real property and financing homes. The more you teach them, the more they will want to work with you, so it is important to establish yourself as a consultant.

Many subtle changes occur regularly during real estate transactions that can make buyers feel vulnerable and anxious. They're filled with all types of questions and they look to you as the expert. How do you read an appraisal? What are key components of a home inspection report? What are the various non-recurring fees associated with buying a home? What is tax deductible during the loan process? What are some characteristics to look for when selecting a skilled real estate agent? The list never ends. Draft documents that address consumers' concerns before they even ask.

By maintaining contact with your prospects on a weekly basis using a drip campaign that contains valuable educational material, you will have made yourself invaluable to them. You'll be amazed by how much your conversion ratio from prospect-to-client will skyrocket! 

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Pre-Qualify Here

The Fine Art of Referrals

 
"Just asking" for referrals doesn't work for everyone. Follow these simple tips to make getting referrals easier.

Start here. Getting new business from new business is up to seven times more costly than getting new business from existing customers, according to data by 3D Issue. Make sure your existing clients are the first place you go for new business—you can do this by staying in touch on a regular basis to ensure they think of you first!

Be consistent. Make sure to block time each week for calls, follow ups, social media posts and marketing. This will keep your pipeline from gushing one month and trickling the next. Get training on marketing and learn the ropes on one strategy at a time—for e.g., social media, seminars, or postcard marketing—before moving on to the next.

Create a system. If you treat clients to a mind-blowing experience, you may never even need to ask for referrals. Automate or delegate as many rote business activities as possible, so you can spend time developing your new business ideas.

Be tactical. Create specific opportunities for referrals:

• Hold a topical webinar or "Lunch and Learn," and ask clients and referral partners to invite their contacts.
• Let clients know it's fine to forward your newsletters to friends and family.
• Focus on a niche market—when you become known for specifics, referrals are almost a given.

Don't be discouraged if you don't see immediate results. Generating reliable referral streams isn't difficult—it just takes time and patience.

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Finance of America- "Home Financing Made Simple"

Double Your Productivity with 1 Simple Trick

 
Do you dread replying to emails because they take too much of your time? Do you put off giving your staff or clients feedback because you fear typing out pages of text? Do you realize it's often easier to call someone on the phone, but fear losing your workday tied up in chitchat?

If you answered yes to one or more of the above, try something different: record your messages! With a headset and an easy to use audio recording app (or even the voice recorder feature on your smartphone), you can record voice replies to all of these scenarios and more, and then simply email the files with short intro notes. You can deliver the same amount or more information than you intended to write with only three to four minutes of audio.

Audio replies can also help you avoid miscommunication in the tone of your messages, which can frequently happen with emails. You'll also appear more personal and engaging. Best of all, the complex email-writing tasks will become a thing of the past. And because you can record from practically any device, you'll save a tremendous amount of talking time.

So, say it with audio and reclaim your day with one of these helpful software solutions:

Vemail - Automates the task of recording and emailing on your PC or Windows phone. $30
Audacity - Audio recorder makes exporting files easy. Mac and Windows. Free
Easy Voice Recorder - Record any sound and email it instantly. Android. $3.99
(iPhone users: The built-in Voice Memos application already allows you to email or text your recordings.)

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Proactive Methods to Improve Communication & Business for Realtors & Builders

Communication
Proactive Methods to Improve Business

 

I once heard the expression, "Communication is the lubrication in your organization." That couldn't be truer, especially in the world of business. You simply can't over-communicate when dealing with clients. I find that the best way to eliminate the constant state of reactivity in which most of us work is to employ proactive communication strategies, such as the following:


Make a list of the people with whom you correspond regularly.
Take note of all the recurring questions that you have to answer time and time again. Then ask yourself how you can provide the information to these individuals in advance. For example, let's say you're a real estate agent, and you know that during every transaction you are going to receive a telephone call from the buyer regarding the home inspection report. Instead of being at your client's beck and call, why not create a document that provides the answers to these frequently asked questions? This would cut these questions off at the pass, save you time, and allow you to provide better overall customer service.


Have your team give you status on important events at the end of each day.
This frees you from having to interrupt them during the course of the business day to ask numerous questions. It also creates peace of mind for both you and them, and encourages accountability on their part. This can also be accomplished via daily or weekly email updates. They simply begin an email at the beginning of each day or week, and continue adding notes as things come up. Then, at the end of the day or week, they simply hit "Send," and you're completely up to date on what they are working on.

Encourage your clients to depend on you by providing a level of communication that is unparalleled.
One example would be to create an audio CD for clients to listen to in their car. For a real estate agent, this CD may highlight the top ten questions that a prospective homebuyer typically asks when shopping for a home. After meeting with a client for the first time, the real estate agent can send the CD and ask them to listen to it before their next meeting. The clients will be amazed at the agent's ability to address their most pressing questions, including a few questions they hadn't even thought of! Best of all, the agent wouldn't waste time answering the same questions over and over again.

Continue to think of ways that you can communicate at a higher level, and take control of your activities instead of letting them control you. Be proactive to avoid reactivity. Let's get together and share these ideas over a cup of coffee some time in the near future.

WWW.TRIADLENDING.COM

I provide lending solutions for purchasers of primary, secondary and investment properties located in North Carolina. I also work with current homeowners in need of refinancing primary, second homes, investment properties.

"Putting Customers First" is our motto. We pride ourselves on providing superior customer service and creating satisfied customers. We work hard to satisfy the mortgage needs and exceed the expectations of our customers. Lower mortgage costs through cutting-edge mortgage origination technology our customers save money and close their loans quickly because we employ the most advanced mortgage technology available. In a rush? We welcome you to try our mortgage calculators! The Internet, advanced mortgage processing software, and automated mortgage underwriting systems are coordinated to speed the mortgage process and deliver the best rate and terms. Highest Quality Mortgage Services (HQMS) from mortgage processing and underwriting, to loan closing and funding, our expert mortgage staff will efficiently expedite your entire transaction. We'll keep you informed every step of the way. We're committed to building rewarding, long-term customer relationships. With that in mind, you'll receive the highest quality mortgage services. Meeting Every Challenge we rapidly respond to new opportunities made available in today's dynamic mortgage markets. As a result, the requirements of our mortgage customers are consistently met through mortgage underwriting flexibility and delivery of unique mortgage programs. We often identify niche mortgage programs that are essential to satisfying individual mortgage customer needs.

Specialties

• Residential
• Relocation
• Condos/Townhomes
• Luxury Homes
• REO/Bank Owned
• Investment Properties
• Short Sales
• Vacation/Resort Properties
• Oceanfront/Investment
• Self Employed Borrowers

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